Bagru, Rajasthan · est. 2016

Know your source.

Studio Bagru is pausing its business and becoming a guide to the block printers of Bagru: who they are, how to work with them, and what to expect.

The Fields of Colour, Bagru. Printed cloth drying in the sun.

Studio Bagru is pausing its business. The printers of Bagru are not.

Dear friends,

Every order in production will be finished and shipped as agreed. Every workshop already booked will run on the date you were given. We are not taking new orders or new bookings.

I came to Bagru in 2009 as a student on a term abroad, and came back the next year on a Minerva Fellowship from Union College: ten thousand dollars and a one-way ticket. The printers here had a four-hundred-year-old craft and no way to reach the people who wanted it. Cloth came from a trader, went to a family to print, and went back out at seven rupees a metre, through eight sets of hands, to a customer who never learned who made it.

So in 2010 we started Bagru Textiles and put the name of the village on the door. Know your source. The artisans own it themselves, and it is thriving.

In 2016 Davis Cutter, Curt Myers and I started Studio Bagru to do the same for more families. We printed for designers and hotels in more than fifty countries, brought journalists to the village instead of buying advertisements, and welcomed visitors to the printing tables. The intention never changed: home-based artisans as independent business owners, named, findable, paid directly, and free to say no.

Sixteen years on, much of that is true. The families we worked with take their own orders, host their own guests, and answer their own customers. We used to stand in the middle, and we are not needed there now.

This site is becoming an index of artisan businesses, beginning with the block printers of Bagru, so you can find the workshop and the person behind the cloth. It opens as each workshop confirms what it wants published. It is also a guide to how printing here works: how to brief a workshop, what a fair timeline and a fair price look like, and what to expect from cloth made by hand.

There is a line from Lao Tzu: “When the work is done, the people will say: we have done this ourselves.” I think we are close.

Thank you for every order, every visit, and every introduction. The printing tables are still here. Go and see.

Warm regards,

Jeremy Fritzhand

Jeremy Fritzhand

Co-founder, Studio Bagru

LinkedIn

With thanks

The first in Bagru to support the work.

Vijendra, Deepak and Anup supported every initiative we began in Bagru, from the first. Each founded a business of their own. Reach them directly.

  • 16 years in Bagru, since the 2010 Minerva Fellowship
  • 50+ countries shipped hand-blocked cloth to designers, hotels and houses abroad
  • 200+ artisans trained in business development
  • awards Tripadvisor Travellers' Choice: 2020, 2024 and 2025

Sixteen years in Bagru

How we got here, and why we are stepping back.

From a term abroad in 2009 to a pause in 2026. Eight chapters, with the photographs to prove it.

  1. A printer at work, Bagru, 2009.
    A printer at work, Bagru, 2009.

    01 2009

    Go and see.

    A term abroad in the final year at Union College, travelling Rajasthan with Harold Fried and the anthropologist Alicia DeNicola. One day the group stopped in a village called Bagru.

    Read this chapter
  2. Stirring a dye vat in the first months, Bagru, 2010.
    Stirring a dye vat in the first months, Bagru, 2010.

    02 2010

    A one-way ticket.

    Union College’s Minerva Fellowship offered graduates ten thousand dollars to move abroad and build a hybrid business. The other fellows scattered across the world. Jeremy went back to Bagru.

    Read this chapter
  3. With two of the printers Bagru Textiles was built around, 2010.
    With two of the printers Bagru Textiles was built around, 2010.

    03 2010

    Seven rupees a metre.

    The printers had the skill and the four-hundred-year method. What they did not have was the market. Cloth came from a trader, went back at seven rupees a metre, and passed through eight sets of hands before anyone wore it.

    Read this chapter
  4. The Bagru Textiles banner outside the artisans’ society office, Laxminath Chowk, Bagru, 2010.
    The Bagru Textiles banner outside the artisans’ society office, Laxminath Chowk, Bagru, 2010.

    04 2010 – 2012

    Bagru Textiles. Know your source.

    Cut out the middle. Hand digital marketing and direct sales to the home-based printers, and name the company after the place and the work. Bagru Textiles was, and still is, owned by the artisans themselves.

    Read this chapter
  5. The studio team in front of the Studio Bagru mural.
    The studio team in front of the Studio Bagru mural.

    05 2016

    Back to Bagru. Studio Bagru.

    Bagru Textiles was thriving as an artisan-owned enterprise. To scale the impact beyond one company, Jeremy returned in 2016 and co-founded Studio Bagru with Davis Cutter and Curt Myers: hand-blocked cloth for designers, fashion houses and hotels in more than fifty countries, and buyers introduced to other family workshops. The goal was independence.

    Read this chapter
  6. The New York Times, 18 May 2018: “The Ancient Art of Jaipur Block Printing”.
    The New York Times, 18 May 2018: “The Ancient Art of Jaipur Block Printing”.

    06 2018 – 2023

    The journalists came to the village.

    No advertising. Messages to editors, and then the trip itself: The New York Times, Forbes, the Financial Times, The Washington Post, National Geographic and Adventure.com came to see the printing tables for themselves.

    Read this chapter
  7. Learning the block, one impression at a time.
    Learning the block, one impression at a time.

    07 2019 – 2025

    The printing tables opened.

    Classes with a seventh-generation printing family: one day at the table, or a week inside the craft with master printer Govind ji. Tripadvisor Travellers’ Choice in 2020, 2024 and 2025.

    Read this chapter
  8. The Fields of Colour, Bagru. Printed cloth drying in the sun.
    The Fields of Colour, Bagru. Printed cloth drying in the sun.

    08 2026

    The pause, and the guide.

    Orders finish. Booked workshops run. Studio Bagru becomes an index of artisan businesses and a guide for buyers, beginning where it started: with the block printers of Bagru.

    Read this chapter
Read the whole story

As featured in

What changes, what doesn’t

If you are already working with us, nothing changes.

Unchanged

Orders in production

  • Every order in production is completed, quality checked and shipped as agreed.
  • Timelines, process photographs and the final QC report continue as before.
  • The final 50% is due before shipping, after you approve the QC report, exactly as in your terms.
  • The same team looks after your order to the end. Write to hello@studiobagru.com with your order reference.
Valid

Workshops already booked

  • Your workshop runs on the date confirmed to you, with the same family and the same tables.
  • Optional Jaipur–Bagru transport can still be arranged two days in advance.
  • The refund policy you booked under still applies.
  • Questions or changes: WhatsApp +91 911 611 2456 with your booking name.
Closed

New orders and bookings

  • We are not taking new production orders, sampling requests or workshop bookings.
  • To commission printing in Bagru, go directly to a workshop in the index and use the guide to brief it well.
  • Where a workshop has asked us to, we make the introduction ourselves.
  • Want to be listed, or know a workshop that should be? Tell us.

About an order, a booking, or a listing.

Write to us. We reply within two working days.