Bagru is a small Indian town located thirty kilometers outside of Jaipur – the capital of Rajasthan.
Artisans have been hand printing fabrics with wooden blocks here for over 350 years.
While many Rajasthani villages have turned to screen-printing as an alternative to block printing, Bagru has remained loyal to its history, culture, and craftsmanship. This makes it one of the last existing hubs for this niche process.
We're proud to have built strong relationships with our partners in Bagru and the surrounding Jaipur areas.
With our headquarters located in the centre of Bagru, we’re able to personally oversee custom production and our printing workshops.
Block printing is a community endeavor. The artisans we work with are masters of their craft, whether it be block carving, washing, printing, dying, or using dabu (resist) paste.
Their skills have been developed not over the years, but through generations. Because block printing is such a detailed process, it requires many hands and hearts to create a single textile.
We bring together every segment of the supply chain. The outcome is not simply a scarf, napkin, bed sheet or blanket, but instead – a work of art.
This 350-year-old tradition has seen little variation since its inception. In a world where technology transforms, we are transforming a business by maintaining its deep-rooted traditions.
These roots are the beating heart of what goes on at Studio Bagru, and what we believe provides our company with so much character.