We are committed to preserving the culture and ecology of the areas we work in. These are some of the steps we take to contribute to the local communities, environment and ecology.
We partner with the local block printing artists of Bagru and help them to continue this age old art form while adapting it to the latest market trends. We also educate them about the best ways to increase their visibility and therefore, sales, through the means of newer marketing channels and social media.
We ensure that the artists who work with us are fairly paid and compensated for sharing their art with us and the world.
As a part of the cultural landscape of Bagru Village, we encourage our guests to embrace the experience of being in rural Rajasthan. The village tour takes them up close to the every-day lives of the printers and they end the tour with a greater appreciation for both the art and the artist. Our day also includes a home-cooked traditional meal which completes the authentic Bagru experience.
While observing a strict no-waste, no-littering policy on a daily basis, we also dedicate a whole day each year for a village-wide cleanliness drive. We join forces with the local residents to pick up trash from all parts of the common drying areas and common pathways and end the day with a feast of local delicacies to celebrate a day well spent.