We are committed to preserving the culture and ecology of the areas we work in. These are some of the steps we take to contribute to the local communities, environment and ecology.
We partner with the local block printing artists of Bagru and help them to continue this age old art form while adapting it to the latest market trends. We also educate them about the best ways to increase their visibility and therefore, sales, through the means of newer marketing channels and social media.
We ensure that the artists who work with us are fairly paid and compensated for sharing their art with us and the world.
As our contribution to the movement of women empowerment and equality, we partnered with Petra Valentova of IM.PRINTED (https://www.imprintedstory.com/) and Monica Moisan of CIPRI (http://culturalintellectual property rights iniative.com/) to start Mahila Print, a platform offering royalties for artisans.
As a part of the cultural landscape of Bagru Village, we encourage our guests to embrace the experience of being in rural Rajasthan. The village tour takes them up close to the every-day lives of the printers and they end the tour with a greater appreciation for both the art and the artist. Our day also includes a home-cooked traditional meal which completes the authentic Bagru experience.
While observing a strict no-waste, no-littering policy on a daily basis, we also dedicate a whole day each year for a village-wide cleanliness drive. We join forces with the local residents to pick up trash from all parts of the common drying areas and common pathways and end the day with a feast of local delicacies to celebrate a day well spent.
We invited artists from Jaipur City and with the enthusiastic support from the children of Bagru, created two Wall Murals in the common drying fields, highlighting the importance of preserving the environment. A shout-out was also given to the Fashion Revolution Movement which encourages people to ask the most important question of “Who Made My Clothes”